Q3 Evaluation

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Q7 Evaluation

Research- Target audience research homework.

Target Audience

Your target audience is a very important concept throughout media studies. All media texts are made with an audience in mind, ie a group of people who will receive it and make some sort of sense out of it. And generally, but not always, the producers make some money out of that audience. Therefore it is important to understand what happens when an audience "meets" a media text. When a media text is being planned, perhaps the most important question the producers consider is "Does it have an audience?" If the answer to this is 'no', then there is no point in going any further. If no one is going to watch/read/play/buy the text, the producers aren't going to make any money or get their message across. Audience research is a major part of any media company's work. They use questionnaires, focus groups, and comparisons to existing media texts, and spend a great deal of time and money finding out if there is anyone out there who might be interested in their idea.

Research- BFI statistics.

As Table 5 shows, drama was the most popular genre for independent UK films, which made up the majority of UK film releases (87%). The £36 million earned by drama films (41 releases) represented 27% of the total box office for all UK independent films. Over half (53%) of the drama genre’s total box office was earned by the year’s top three UK independent drama releases – Suffragette, Far from the Madding Crowd and Macbeth. Biopic was the second highest earning genre with £32 million from three releases, and comedy was third with £24 million from 25 releases. Legend, the top earning biopic, accounted for 58% of the total box office for this genre, while the top earning comedy, The Second Best Exotic Marigold Hotel, accounted for 66% of this genre’s total gross.