Tuesday, 4 October 2016

Research- Extension Task

How can a film opening attract an audience?

The first person to use a title sequence at the beginning of a film was Thomas Edison, he did this by using a textboard, this was to show the company name that he represented also a copyright note.
However, during the development of title sequences, sound was a part of it, this also changed the opening titles, a change that was credited was that actors and auxiliaries were included in the title sequences.
The invention of TV led to people staying at home instead of going to the cinema, therefore film makers and title designers reinvented film media, this was with elaborated design opening titles, the purpose of this was to grab the attention of the audience.
Saul Bass was renowned for pioneering innovation, his importance then was followed with other great title designers such as Pablo Ferro and Maurice Binder, for many years they decided to set the standards for film title design.
New technical developments had created a 'new era', where 'superman' was the first digitally generated opening title sequence, superman had fascinated a numerous amount of audiences because it was multi-dimensional in many proven ways to be physically impossible.
In the early 1980s, computers with graphic user interfaces became available, this then, in the early 1990s created the first friendly software known as 'After Effects', these types of new tech made it easier for designers and directors to visualise their opening titles on the screen.
Typography in space had combined opening sequences in recent years, due to the expense of readability.
Across decades there were many similarities in opening title sequences, one was that some opening titles were designed to be a part of the cinematic space.
Finally, Woody Allen is a director who has completely reduced his opening titles making it more unique from the others, Kyle Cooper had several similar sequences, both of which were the same was 'Se7en' and 'Mimic'. 

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