Why are title sequences used?
To credit the cast and crew involved in the production of the Film/TV show and give them recognition for their work. It can show the importance and status of the people that worked on the film. It also can give the genre convention for the Film/TV show so that people watching have an idea of what the Film/TV Show will be like and include.
Billing order
The billing refers to the order in which the actors involved in the films names are presented and where they come, whether it is before the movie title or after. The term top billing is therefore referring to who's name has been top placed, first or highest in either as title sequence or movie.
Film Titles
Film titles almost always incorporate the logo of a company that has aided them. This advertises the company and is why there are so many recognizable company logos. They can also establish an expectation for the audience as to what the film would be like, for example, if you see a Warner bros logo, it's most likely the film will have a lighter tone(depending on how the logo is shown).
In some cases these institutions edit their logos to suit the genre of the film for example, universal studios may make their logo black and white for a Horror film.
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