Research: What makes a good title sequence according to Kyle Cooper

Who is Kyle Cooper: Kyle Cooper is a very famous film opening designer and director. He has made a lot of well known film openings such as Se7en and Spiderman. He has directed over 150 film title sequences, and has been credited as single handedly revitalising the main-title sequence as an art form.

What makes a good title sequence according to Kyle Cooper: When making a film opening sequence having the actor act in front of a green screen can be a lot more effective than filming in a real location. Also Kyle Cooper believes that using handmade materials is better as it shows originality and suggest an imperfect atmosphere.
The opening sets an expectation for the rest of the film and makes you forget about everything besides the upcoming movie so they a very important aspect of a movie. 

The font of the movie needs to link well with the genre of the movie, for example a horror movie would need to include dark chilling writing to create a frightening atmosphere. If the font doesn't match the genre of the movie it can put off the audience, therefore you wouldn't use bright happy fonts in a horror movie as scary feeling would be lost. The typography should portray the story line, it should not be an afterthought as it is very important for a movie.